Machine Learning & Intelligence

Cutting edge in house AI tool for search ads. Utilize your MMP data to maximize ROI per Keyword

Keyword Identifier & Analytics

Our unique algorithm analyzes hundreds of keywords, to identify competitiveness and paying audiences

Programmatic Retargeting

Re-engage select users through our proprietary RTB bidders and programmatic tools, to improve paying users percentage


Integrated MMPs

Challenge

USA, the biggest market for Apple Search Ads, has always been a challenge for UA teams, especially in the competitive Social Casino sphere. After a year of self-managed buying and as part of their growing user acquisition efforts for their flagship title, Governor of Poker 3, Orange Games wanted to maximize the full potential of the Apple Search Ads platform with Mobida’s comprehensive solution.

Solution

Using our proprietary tools, we initiated our cross-platform approach with a bid prediction based on an analysis of our app metadata, and our competitors’, in order to outbid their campaigns on strategic keywords. To complete the solution, our smart AI technology optimized each sub-campaign to increase performance as well as scale volumes in high performing segments. ASO suggestions helped increase app score and scale up the install rate of both organic and paid searches. Once we gathered enough users, we used our RTB bidder to run re-engagement campaign on selected top performing SSP’s, with the goal of improving paying users percentage.

Result

In the first month of using Mobilda’s comprehensive Apple Search solution, Orange Games managed not only to recoup their media cost investment, but also to set a new success benchmark for Governor of Poker 3 on Apple Search.

126%

D30 ROI

36%

Higher lifetime ROAS in comparison
to in-house self managed campaign

2%

Niche regions discovered
(CH and IT)

Mobilda is a dedicated partner I am always pleased to work with. They lead us through the whole process giving step-by-step guidance on how increase ROI and set up Apple Search campaigns always based in transparency and extensive data analysis.

Andrea Fuertes,
Growth Marketeer, Orange Game


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